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Table of Contents |
1. The Emergence of Online Shopping
Online stores provide a one-stop shopping experience and have become an indispensable part of daily life.
- Convenient and Fast: With the widespread use of smartphones and advancements in payment technology, online shopping has become simpler and more secure, leading to increased consumer preference for mobile shopping.
- Diversified Payment Options: Multiple payment methods, including credit cards, Faster Payment System (FPS), and e-wallets, allow for one-click payments, saving time and effort.
- No Time Restrictions: Not bound by physical store operating hours, customers in different time zones can shop with ease.
2. Introduction to EMF
The SME Export Marketing Fund (EMF) is a funding program targeted at Hong Kong SMEs, aiming to help businesses expand into international markets and enhance brand visibility.
Eligibility
- Non-listed companies registered in Hong Kong.
- Must have substantial operations in Hong Kong.
- Applicable to businesses registered in Hong Kong with fewer than 100 employees.
Funding Scope and Amount
EMF covers up to 50% of project costs. The maximum funding per project is HK$100,000, with a cumulative cap of HK$1,000,000 for multiple projects.
- Setting up cross-border e-commerce.
- Participating in overseas exhibitions.
- Joining overseas and online business delegations.
- Conducting online promotions targeting overseas markets (e.g., advertising, SEO).
- Building or enhancing company websites and mobile applications.
Required Documents for Application
- For sole proprietorships: Certified copy or e-extract of the Business Registration Certificate.
- For limited companies: Copy of the Annual Return (Form NAR1) or Incorporation Form (Form NNC1).
- ID copies of representatives signing the application form.
- Copies of invoices, receipts, quotations, or contracts related to all declared expenses.
How to Leverage EMF to Promote Your New Online Store
- International Exhibitions and Online Promotions: Use EMF to participate in global e-commerce exhibitions or promotional events.
- Search Engine Optimization (SEO): Professional SEO services to achieve higher organic rankings.
- Keyword Advertising: Use funding to run keyword ad campaigns to increase website exposure.
3. TVP (Technology Voucher Programme)
(Updated: December 19, 2024) The TVP (Technology Voucher Program) government funding application agency service provided by our company has closed for applications. We thank all companies for their continued support and trust. If you have any inquiries, please feel free to contact us.
The Technology Voucher Programme (TVP) is another funding scheme for Hong Kong SMEs, encouraging businesses to adopt technology to enhance operational efficiency.
Funding Scope and Amount
Eligible companies can be approved for up to 6 projects, with a cumulative maximum funding of HK$600,000.
- HK$50,000: 2 quotations.
- HK$300,000: 3 quotations.
- HK$300,000 to HK$1,400,000: 5 quotations.
- Above HK$1,400,000: Public tender required.
How to Leverage TVP to Enhance Your Online Store's Technology
- E-commerce System Upgrades: Introduce more secure payment systems or optimize UI/UX.
- Data Analytics: Implement advanced tools to track and analyze customer behavior.
To learn more about TVP, please refer to related articles: BUD and TVP Application Tips! “One Service” Helps to Apply Government SME Funding Schemes
4. Conclusion
The e-commerce market in Hong Kong is full of challenges and opportunities. By understanding market trends, applying for government funding, and adopting effective digital marketing strategies, businesses can establish a foothold in the e-commerce space.
For Hong Kong companies interested in applying for TVP and EMF, OneStart Business Centre offers professional consultation and application assistance. Contact 3575 6888 or WhatsApp our business consultants via WhatsApp today.
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